Create Yourself: Be the CEO of ME Inc.

Create Yourself: Be the CEO of ME Inc.

by | Oct 28, 2019

What is your greatest creation? If you are an artist, your first thought might be a painting or sculpture. An engineer might point to a chemical compound or computer algorithm. A professor might hold up prize-winning research. Others might consider successes at home.

A new five-part series published in Forbes and written  by Ed Snider Center Director Rajshree Agarwal, invites readers from all backgrounds to consider a different response. “Your greatest creation is you,” she says. 

Creating yourself as the CEO of My Enterprise (ME) Inc. starts by recognizing yourself as the driving force who controls your future.

Many people prefer to wait for instructions instead. Children wait for lists of chores at home. Students wait for assignments at school. Then the pattern continues in adulthood.

Agarwal helps readers break the cycle with a series of questions based on the same principles that guide decisions in corporate boardrooms. “Strategic thinking works in any environment on any scale,” she says.

Individuals who take on the role of CEO of ME Inc. start by looking inward at their purpose, abilities and aspirations. Then they look outward at market conditions to determine their value proposition and to identify potential trade partners.

In the series’ final installment, Agarwal shows readers how to bring all the principles together to find their fit in a complex, volatile world.

CEO of ME Inc.: A Five-Part Series:

  1. What’s Your Purpose? Three Steps To Self-Creation
  2. How Do You Measure Success? Three Steps to Self-Esteem
  3. What’s Your Value Proposition? Three Steps To Self-Branding
  4. With Whom Should You Trade? Three Steps To Win-Win
  5. Trader Sudoku: Nine-Part Tool To Create Your Fit

Daryl James is Communications Director at the University of Maryland’s Robert H. Smith School of Business. Prior to his current role, he was a newspaper journalist in Arizona and Idaho.